I designed the Cray Profits logo for a small company dedicated to agriculture and sustainability. The concept is built on the synergy of soil (foundation), sun (energy), and plant (growth) showing how profits, like plants, thrive when rooted in strong foundations, fueled by energy, and nurtured toward sustainable growth.
Through this visual identity, I wanted to reflect the company’s values of trust, growth, and environmental responsibility, while ensuring that every application from stationery to merchandise communicates a cohesive and professional brand image.
